ABINBEVCreative Work

AB Inbev was announced as Creative Marketer of the Year by the Cannes Lions organization in 2022. Last year, they won a stunking 40 Lions, increased their Warc creative ranking yoy since 2017 to be #2 of the world and are 4th on the Global Effies Index too.

But how did they get their house in order? How did they create a cultural change globally in one of the largest consumer goods companies in the world? Please watch the ABInbev case study (video on the right) about the story behind the creative and cultural shift. You can watch some of the award winning highlights below. .