The Global Marketing Council is the governance body accountable and responsible to shape the Marketing agenda and function deliverables at HEINEKEN

• The first Global Marketing Council session of 2022 will be comprised of
  Day 1 Consumer Inspired Growth
  Day 2 Our obsession for Creativity

During the council, the majority of the allocated time will be dedicated to connecting, debating, and shaping together. Therefore, for each of the topics, concise thought-starter materials are prepared which you can find on this platform. We would like to ask you to familiarize yourselves with this ahead of the session.